AI SEO Case Study : Kesorn

  • Website

    https://kesorn.co.th/

Kesorn.co.th is a Thailand-based real estate platform offering tailored property solutions and expert guidance in Chiang Mai and surrounding regions. The site caters to investors, digital nomads, families, and seasonal residents seeking property and lifestyle options.

Our
Challenge

  • AI features and search capabilities lacked visibility on AI-driven search platforms.
  • Site structure and on-page AI optimization elements were insufficient, limiting discoverability.

Solution & Action Taken

  • Performed SEO and entity-based research to enhance AI visibility and comprehension.
  • Provided content ideas for both short-form and long-form content to address user intents effectively.
  • Recommended proper website heading structure for clearer content hierarchy and better crawlability.
  • Advised adding strategic internal linking to improve site navigation and indexation.
  • Suggested implementing LLMs.txt and structured data on all pages to boost AI understanding.

Results

  • Website now has a well-defined heading structure following SEO best practices.
  • Diverse content including short and long formats implemented to engage a wide audience.
  • Structured data and internal linking added supporting improved AI search visibility and indexing.
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