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AI SEO Case Study: Silk Way Ceylon Tours

  • Website

    https://silkwayceylontours.com

Silk Way Ceylon Tours is a trusted Sri Lanka-based travel agency specializing in customized tours and destination management services. Registered with the Sri Lanka Tourism Development Authority, they cater to global travelers seeking personalized Sri Lankan experiences.

Our
Challenge

  • Limited visibility on AI-driven search platforms impacting organic reach.
  • Website and content not fully optimized for AI search algorithms and assistants.
  • Minimal utilization of structured data and entity SEO techniques to enhance AI comprehension.

Solution & Action Taken

  • Conducted comprehensive SEO and entity-based research to identify AI-centric optimization opportunities.
  • Provided strategic content planning ideas including both short-form and long-form content tailored for AI relevance.
  • Advised on proper website heading structure to improve semantic clarity and SEO effectiveness.
  • Recommended internal linking enhancements to strengthen site architecture and crawlability.
  • Suggested implementation of LLMs.txt and structured data on all pages to boost AI indexing and rich result features.

Results

  • Website structure improved with SEO-best-practice heading hierarchy enhancing AI and user navigation.
  • Diverse content developed, balancing short- and long-form formats to address multiple user intents.
  • Enhanced AI visibility due to structured data additions and refined internal linking strategie.

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