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SEO Structure Case Study: Kesorn

  • Website

    https://kesorn.co.th

Kesorn.co.th is a Thai-based real estate and property portal offering curated property listings and expert advice in Chiang Mai and other regions across Thailand. The site aims to serve investors, digital nomads, seasonal residents, and families looking for property and lifestyle solutions.

Our
Challenge

  • Client lacked clarity on website structure, content architecture, and overall content direction.
  • No defined strategy for targeting user intent or language-specific content.
  • Needed a structured approach to develop the site and content plan optimized for English and Thai audiences.

Solution & Action Taken

  • Conducted competitor analysis to understand how peer websites structure content, which pages drive traffic, and which keywords rank well.
  • Designed an optimized website structure tailored to align with user intent and targeted visitor actions.
  • Performed keyword research for both English and Thai-speaking users to capture relevant search queries.
  • Provided clear, actionable content direction to target UK and Thai visitors effectively based on search intent and regional interests.

Results

  • Created a comprehensive website structure that supports visitor navigation and engagement based on intent.
  • Delivered a strategic content plan and keyword guidance to optimize for multicultural audiences.
  • The project is ongoing with expectations of steady improvements in traffic, user interaction, and inquiry generation as content and structure roll out.

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