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SEO Visibility Case Study: Silk Way Ceylon Tours

  • Website

    https://silkwayceylontours.com/

Silk Way Ceylon Tours is a reputable Sri Lanka-based tour agency specializing in customized travel experiences across Sri Lanka. Certified by the Sri Lanka Tourism Development Authority, the company offers personalized tour packages, destination management services, and expert travel planning for individual travelers and international clients.

Our
Challenge

  • No organic traffic to the website.
  • No rankings in Google search results.
  • No conversions or inquiries generated from online presence.

Solution & Action Taken

  • Conducted in-depth business analysis to understand target audience demographics and preferences.
  • Performed extensive multilingual keyword research targeting Italy, Netherlands, Poland, Germany, and Austria, focusing on relevant languages and search intent.
  • Developed multilingual, SEO-optimized content incorporating target keywords to increase online visibility and relevance.
  • Aligned content strategy with user search intent for travel-related queries and localized experiences.

Results

This project is ongoing, with consistent improvements in rankings, traffic, and conversions observed month over month. The tailored approach enabled Silk Way Ceylon Tours to steadily grow their online presence and attract more qualified leads through organic channels.

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