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Site Migration Case Study: 1770holidayvillage

  • Website

    https://www.1770holidayvillage.com.au/

1770 Holiday Village is a popular holiday accommodation provider in Agnes Water, Queensland, Australia, offering a range of vacation rental options in a beachfront setting. With a focus on eco-tourism and family-friendly experiences, the site aims to attract visitors seeking quality holiday stays along the scenic Queensland coast.

Our
Challenge

  • The client needed to migrate their website to a new platform with minimal SEO impact.
  • Risks included loss of existing search rankings, traffic drops, and URL errors during migration.
  • Lack of a clear migration plan addressing technical SEO considerations, redirects, and content preservation.

Solution & Action Taken

  • Conducted a detailed SEO audit on the existing site to identify high-value pages, backlinks, and ranking keywords.
  • Developed a comprehensive migration plan including URL mapping for 301 redirects to preserve link equity.
  • Ensured proper implementation of canonical tags and sitemap updates on the new platform.
  • Monitored crawl errors and indexing via Google Search Console during and after migration to quickly fix issues.
  • Communicated closely with web developers to ensure technical SEO best practices were followed.
  • Implemented content optimization post-migration to address any content gaps or opportunities.

Results

  • Successfully migrated the site with zero or minimal ranking loss across key pages.
  • Organic traffic was maintained and gradually increased as the new site gained authority.
  • Crawl errors reduced significantly due to clean redirect implementation and improved site structure.
  • Enhanced user experience through better site speed and mobile responsiveness post-migration.
  • The client continues to see stable conversions and improved visibility in competitive holiday rental searches.

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