A follower count is a vanity number on its own. We plan, produce and publish content that gives people a reason to stay, then put budget behind the posts that earn it.
ContentScroll-stopping posts built around your brand voice, not a template.
CommunityReplies, moderation and the daily presence that turns an audience into regulars.
Paid SocialBudget behind the posts that already earned attention organically.
What We Cover
Social media management and advertising, end to end.
Six disciplines, run by one team. They are listed in the order we usually sequence them, because each one works better once the one above it is in place.
01
Strategy
Content Strategy
A content pillar system that keeps every post aligned with brand goals.
Pillars mapped to what your audience follows you for
Platform mix chosen on where that audience actually is
Tone and visual rules written down, so the feed stays consistent
02
Production
Content Creation
Photography, video and graphics produced in-house for every platform.
Short-form video shot and cut for reach
Product and brand photography
Graphics and copy sized per platform, not cropped down from one
03
Community
Community Management
Timely responses and moderation that keep your audience engaged.
Comments and DMs answered inside the working day
Moderation rules agreed before anything goes wrong
Questions that are really sales enquiries routed to you
04
Reach
Paid Social Advertising
Targeted campaigns on Meta and TikTok that turn reach into leads.
Budget put behind posts that already performed organically
Audiences built from your own customer data
Spend reported against leads, not impressions
05
Partnerships
Influencer Partnerships
Vetted creator collaborations that extend your reach authentically.
Creators checked for real, relevant audiences
Briefs that leave room for their voice
Deliverables and usage rights agreed in writing
06
Measurement
Reporting & Insights
Monthly reporting on growth, engagement and ROI across channels.
Growth, engagement and reach per platform
Which content pillars are actually working
What we are changing next month, and why
How We Start
Two moves, and they go in this order.
No calendar before the audit. We would rather find out what your audience already responds to than guess at a posting schedule and call it a strategy.
STEP 01
Audit
We go through your existing channels for what has actually earned attention and what has not, check which platforms your audience is really on rather than the ones you have accounts for, and look at what the competitors in your feed are doing well.
STEP 02
Calendar
The audit becomes a content pillar system and a weekly calendar with targets attached. Then we produce it, publish it, manage the replies it brings in, and report on what moved every month.
2.4kFollowers gained
5.8%Engagement rate
4Platforms managed
Growth and engagement figures are from a single client account, not an average across all of them. Yours will depend on your market, your starting audience and how often you can feed the calendar.
Every week is planned around a mix, so the feed never runs flat and never reads as one long advert.
Education, promotion, community and trend-led posts each have a place in the week. That balance is the whole job: post only promotions and people stop looking, post only trends and nobody remembers who you are. The pillar system decides the ratio up front, so nobody is inventing next Tuesday on Monday night.
Everything is made in-house, from short-form video through to graphics and copy, which is what keeps the look consistent and the turnaround short enough to react when something is worth reacting to.
We run Instagram, Facebook, TikTok and LinkedIn, and we will tell you honestly if one of them is not worth your time. A quiet account on a platform your buyers do not use costs more in credibility than not being there at all.
From day one, the team knew exactly what we wanted to build and matched our style perfectly while keeping current web trends in mind. Their development and SEO work is outstanding. They get our goals, build high-quality platforms, and have truly built up our search rankings. I highly recommend them to any business wanting to grow online. Time is everything in business, and they really respect that. They were super efficient at executing our ideas, and their friendly designer made the whole experience fun and easy. Specially look for Kavi.
PR
Prashansa Rupasinghe
★★★★★
Travel agency is a tough market online and everyone is fighting for the same keywords and a lot of agencies have serious budgets. We came to Rank Edge knowing it was going to be a longer-term play and they were upfront about that from the start, which I respected. Twelve months in and we're seeing consistent first-page rankings for several high-intent terms. The website redesign they did alongside the SEO work made a big difference to how we present ourselves, much more credible and modern. We've taken on several new clients who found us through Google. Worth the investment.
UP
Udara Perera
★★★★★
We originally brought Rank Edge on to help with SEO and digital marketing, but they've ended up handling pretty much everything for us, paid ads, social media, website development, and even content creation and photography for a couple of our events. I was a bit unsure at first about having one team manage so many areas, but it's honestly made things much easier. Everything feels aligned, the branding and messaging are consistent, and communication has been smooth throughout. Over the past few months we've seen a noticeable increase in enquiries, but more importantly the leads have been much better quality. People are reaching out already familiar with our business and what we offer. The whole experience has been professional and easy from start to finish.
Got Questions?
Social media FAQs.
The four we get asked most. If yours is not here, ask us directly, we will give you a straight answer.
Instagram, Facebook, TikTok and LinkedIn, we recommend a mix based on where your audience actually is.
Plans typically include 12 to 20 posts per month across platforms, tailored to your content strategy.
Yes, we manage paid social campaigns on Meta and TikTok alongside organic content.
Our in-house content team handles creation, from short-form video to graphics and copy.
Get In Touch
Build an audience that sticks around.
Send us your channels and we will come back with an audit of what is working, not a pitch deck.
Australia17 Lemana Crescent, Mount Waverley, VIC 3149
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A full-service digital marketing agency helping brands in Sri Lanka and beyond grow with SEO, paid ads, social, web, branding, and content, all under one roof.