Clicks are the easy part. We run Google, Meta and programmatic budgets against return on ad spend and cost per lead, so every rupee of spend is answerable for what it brought back.
Google AdsSearch and Shopping, aimed at the demand that is already looking for you.
Meta AdsFacebook and Instagram, to build the demand that is not looking yet.
ProgrammaticAutomated display placements that follow the audience across the web.
What We Cover
Paid media services that compound returns.
Three channels and three disciplines that run across all of them. Tracking goes in before the first campaign does, because a channel you cannot measure is a channel you cannot improve.
01
Search
Google Ads, Search & Shopping
Capture high-intent demand with campaigns built around conversion, not just clicks.
Intent-mapped keyword and negative lists
Shopping feeds cleaned and structured
Bid strategy matched to the conversion you actually want
02
Social
Meta Ads
Facebook and Instagram campaigns that build demand and retarget warm audiences.
Prospecting and retargeting run as one funnel
Audiences built from your own customer data
Creative refreshed before fatigue eats the return
03
Display
Programmatic Display
Reach the right audience across the web with automated, data-driven placements.
Audience and contextual targeting
Placement and brand-safety exclusions
Frequency capped so reach does not become nagging
04
Creative
Creative & Ad Copy
Scroll-stopping creative and copy tested continuously for performance.
Static, video and copy produced in house
Variants tested against one another, not against a hunch
Winners scaled, losers retired on the numbers
05
Measurement
Conversion Tracking
Accurate pixel and conversion setup so every dollar is measured correctly.
Server-side and consent-aware tracking
Offline and CRM conversions fed back in
One agreed definition of a lead, across every channel
06
Optimisation
Bid & Budget Optimisation
Weekly optimisation of bids, budgets and targeting toward your ROAS goals.
Budget moved to what is working, weekly
Bids and targeting tuned against ROAS and CPL
Wasted spend cut and reported, not quietly absorbed
How We Start
Two moves, and they go in this order.
No media plan before the audit. We would rather show you where the current spend is leaking than sell you a budget you may not need.
STEP 01
Audit
We review current spend, targeting and creative for waste, benchmark you against the competitors bidding on the same terms, and check that what you are counting as a conversion is actually being counted.
STEP 02
Strategy
The audit becomes a media plan built to your budget, with ROAS and cost-per-lead targets agreed before anything goes live. Then we run it, optimise it weekly, and report on it monthly.
4.6xReturn on ad spend
$3.20Cost per lead
6.8%Click-through rate
Figures from a single client campaign, not an account average. Yours will depend on your market, margin and starting point.
Paid media managed toward outcomes, not vanity metrics. Impressions and clicks are inputs; the only numbers we report against are the ones attached to money.
At Rank Edge we help businesses across Sri Lanka and worldwide grow through paid media that is run as a P&L rather than a campaign calendar. We plan and optimise across Google, Meta and programmatic display, with creative, targeting and bidding tuned weekly against ROAS and cost-per-lead targets.
Every engagement starts with a full account audit and competitor benchmarking, followed by a media plan built around your budget and your margins. Tracking is fixed before spend scales, because a campaign optimising toward a conversion that is being counted wrong will confidently spend its way in the wrong direction.
Whether you are a local business in Sri Lanka or a brand operating on a global scale, we deliver paid campaigns that drive real, measurable growth.
From day one, the team knew exactly what we wanted to build and matched our style perfectly while keeping current web trends in mind. Their development and SEO work is outstanding. They get our goals, build high-quality platforms, and have truly built up our search rankings. I highly recommend them to any business wanting to grow online. Time is everything in business, and they really respect that. They were super efficient at executing our ideas, and their friendly designer made the whole experience fun and easy. Specially look for Kavi.
PR
Prashansa Rupasinghe
★★★★★
Travel agency is a tough market online and everyone is fighting for the same keywords and a lot of agencies have serious budgets. We came to Rank Edge knowing it was going to be a longer-term play and they were upfront about that from the start, which I respected. Twelve months in and we're seeing consistent first-page rankings for several high-intent terms. The website redesign they did alongside the SEO work made a big difference to how we present ourselves, much more credible and modern. We've taken on several new clients who found us through Google. Worth the investment.
UP
Udara Perera
★★★★★
We originally brought Rank Edge on to help with SEO and digital marketing, but they've ended up handling pretty much everything for us, paid ads, social media, website development, and even content creation and photography for a couple of our events. I was a bit unsure at first about having one team manage so many areas, but it's honestly made things much easier. Everything feels aligned, the branding and messaging are consistent, and communication has been smooth throughout. Over the past few months we've seen a noticeable increase in enquiries, but more importantly the leads have been much better quality. People are reaching out already familiar with our business and what we offer. The whole experience has been professional and easy from start to finish.
Got Questions?
Paid advertising FAQs.
The four we get asked most before a budget is signed off. If yours is not here, ask us directly, we will give you a straight answer.
We tailor plans to your budget. Most clients start seeing meaningful data at a $500 to $1,000 a month spend, then scale from there.
Paid ads generate traffic and leads immediately. Meaningful optimisation gains typically show within 4 to 6 weeks.
Google, Meta and programmatic display, chosen based on where your customers actually are.
Yes. Our team designs and writes creative in house and continuously tests it against performance.
Get In Touch
Put your budget where it pays back.
Send us your current spend and we will come back with an audit of where it is going, not a pitch deck.
Australia17 Lemana Crescent, Mount Waverley, VIC 3149
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A full-service digital marketing agency helping brands in Sri Lanka and beyond grow with SEO, paid ads, social, web, branding, and content, all under one roof.