SEO · Travel · Website Migration

Site Migration Case Study – 1770 Holiday Village

Client site1770holidayvillage.com.au (opens in a new tab)
Site Migration Case Study – 1770 Holiday Village supporting screenshot

Our Challenge

  • The client needed to migrate their website to a new platform with minimal SEO impact.
  • Risks included loss of existing search rankings, traffic drops, and URL errors during migration.
  • Lack of a clear migration plan addressing technical SEO considerations, redirects, and content preservation.

Solution & Action Taken

  •  Conducted a detailed SEO audit on the existing site to identify high-value pages, backlinks, and ranking keywords.
  •  Developed a comprehensive migration plan including URL mapping for 301 redirects to preserve link equity.
  •  Ensured proper implementation of canonical tags and sitemap updates on the new platform.
  •  Monitored crawl errors and indexing via Google Search Console during and after migration to quickly fix issues.
  •  Communicated closely with web developers to ensure technical SEO best practices were followed.
  •  Implemented content optimization post-migration to address any content gaps or opportunities.

Results

Site Migration Case Study – 1770 Holiday Village results screenshot
  • Successfully migrated the site with zero or minimal ranking loss across key pages.
  • Organic traffic was maintained and gradually increased as the new site gained authority.
  • Crawl errors reduced significantly due to clean redirect implementation and improved site structure.
  • Enhanced user experience through better site speed and mobile responsiveness post-migration.
  • The client continues to see stable conversions and improved visibility in competitive holiday rental searches.

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