Category: SEO Backlinks

Brand mentions are rapidly becoming more influential than traditional backlinks for SEO success in 2026. As AI-powered search engines like ChatGPT, Google’s AI Overviews, and Perplexity prioritize trust signals over link metrics, businesses must adapt their digital strategies. Brand mentions—both linked and unlinked references to your company across the web—now serve as powerful authority indicators […]

Brand mentions are becoming more critical than traditional backlinks as AI-powered search platforms reshape how people discover businesses online. Search engines like Google’s AI Overviews, ChatGPT, Perplexity, and Gemini prioritize brands referenced across trusted sources, even without direct hyperlinks. Studies show brand mentions demonstrate the strongest correlation with AI visibility, with platforms using these references […]