Keywords vs. Entities: The Shift from “Strings” to “Things”

Entity-based SEO represents a paradigm shift from traditional keyword optimization to semantic search understanding . Unlike keywords, which are specific words or phrases, entities are concepts with relationships to other entities that help search engines understand context and meaning . This transformation enables search engines to deliver more accurate, relevant results by comprehending the relationships […]

Ingestion vs RAG Output: The AI Workflow Behind Smart Responses

This article explores the fundamental differences between data ingestion and Retrieval-Augmented Generation (RAG) output in artificial intelligence systems. Data ingestion is the process of collecting, processing, and storing information that AI models can access, while RAG output represents the intelligent responses generated by combining retrieved data with language model capabilities. Understanding this workflow is essential […]

Why Query Processing Matters in AI Search Systems

Query processing is the hidden backbone of every AI search system. It’s the critical first step that transforms your messy, conversational questions into precise inputs that AI can actually work with. Without effective query processing, even the most advanced AI models struggle to find the right information. What is Query Processing? Query processing is the […]

What is RAG? A Simple Guide to Retrieval Augmented Generation

Retrieval Augmented Generation (RAG) is the technology that enables AI chatbots like ChatGPT and Perplexity to search for current, accurate information before generating answers. Unlike traditional AI that relies only on training data, RAG combines real-time information retrieval with AI’s language generation capabilities to deliver more accurate, trustworthy, and up-to-date responses. For businesses in Sri […]

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